We’ve been asking that question for years… and so have others that are working in the web development space. Are your clients and target customers paying attention to the blogs, videos, tweets, posts, et all, that you so laboriously struggle to create?

read more

David Mihm with SEOmoz presents a compelling case on the disconnect between small business owners perceptions, and typical consumers actions in respect to how commerce takes place. In his article Clearing Up Digital Marketing Confusion Among SMBs he begins with an observation made while attending a recent conference.

read more

It was this video that was the inspiration for the title of this blog. It might sound unusual that someone would create a video of opening a box from Amazon, but that’s what an anonymous fan of Seth Godin has done.

read more

In a recent blog post, Zack Krajacic drew an astute parallel between politics and business marketing. To be successful, individuals (or organizations) may think they can appeal to the masses to sell their vision or product, but the only way to truly convert people to your cause is to speak to them individually.

read more

Social media was not the primary topic of the article. The title was SMBs Still Favor Face-to-Face Marketing Tactics; it focused on how small and mid-sized businesses are reaching out to their target markets and what has proven successful for them.

read more

Long ago, when mobile technology was still in its infancy (about 5 years ago) Google, along with 33 other companies came together to form the Open Handset Alliance.

read more

You probably never heard of them. HCC Medical Insurance Services is a relatively small, obscure insurance company. The short story is that HCCMIS wanted to break out from the competition, so they created a new insurance offering to appeal to individuals involved in high-risk activities.

read more

Leading up to the elections, some political pundits were talking about the President’s reelection efforts in the context of his legacy. They were concerned that if he did not have a second term, all of his efforts from the first four years would have been undone at worst, marginalized at best.

read more

On the surface, it sounds like a great deal. Set up a business Facebook page for free, sign up friends and create posts to promote your organization. There’s no limit to the number of followers you can have, and you can stream an unending quantity of posts to them. Almost instantly you can market to thousands of people with almost no investment.

read more