Perhaps one of the most innovative thinkers of the 20th century was Buckminster Fuller. Fuller’s path to notoriety and innovation could be characterized as a series of fits and starts: at a young age he had trouble with geometry; in his academic years he found himself expelled from Harvard (twice);
About fifteen years ago, when websites became more popularized, there was no concept of what success on the web would look like. For most small organizations at that time, having a web presence was reduced to a mad scramble to secure a domain name and “electrify” printed marketing materials.
For the amateur or start-up, selling products online can be as simple as opening an Amazon account. But for most organizations serious about eCommerce and operating like a real business, they more than likely will want to work with a qualified web developer to build out their on-line platform.
What should a mobile site look like? Should it be an idealized version of an organization’s website, or should it be something entirely different? Ever since someone started paying attention to websites and how they display on the myriad of mobile devices, there has been ongoing confusion on what a mobile site should contain.
A recent article from Knowledge@Wharton asked a similar question: Should Manufacturing Jobs Be ‘Re-shored’ to the U.S.? The commentary focused on General Electric’s plans to invest about $1 billion on revamping production facilities in Kentucky, Alabama, Georgia and Indiana.
Perhaps it’s because websites have been around for so long. Some organizations that come to us looking for a refresh of their website view the process as if they were coming up with a new marketing brochure or other informational piece.
SPAM started out innocently enough. It was an unassuming “Spiced Ham” made from chopped meat products, bound together with starch and covered with a mysterious, gelatinous glaze.
Hold the pickles, Hold the lettuce,
Special orders don’t upset us,
All we ask is that you let us serve it your way.
Have it your way at Burger King.
The WOW factor. That seems to be what everyone is interested in when they talk about their new website. How can it be visually stunning, sleek, jaw-dropping-awesome. How can they captivate viewers, move them from page to page because of the graphic dynamics of their site.
This is not a philosophical perspective on current web design practices, nor a futuristic view of where we may find ourselves in the years to come. Rather, this is a present-day reality check on what we encounter with clients as they seek to take their existing website and create a fresh, compelling web presence.
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