28 Apr

The Quest For Average

A lot has been written about how to be a success, how to makes one’s mark, achieve goals and make a difference in the world. More than likely, those conversations have focused on doing more or being better than others. Rarely will someone give the advice to be average.

I thought about the word “average” from a slightly different perspective when reading Leo Widrich’s blog from nearly a year ago, How the People Around You Affect Personal Success. In that article he highlights something said by Jim Rohn: “You are the average of the five people you spend the most time with.” Widrich goes on to discuss the different aspects of relationships and how they influence our lives.

At its core, the questions to ask are:

  • Who am I with?
  • What are they doing to me?
  • And is that okay?

If we learn that those relationships are not okay, Widrich makes the point that we should not be afraid to lose some friends. After all, why should we become the average of average people?

We can also extend this principle of our five closest associates and consider it from a client perspective. Who are our five closest customers, and are they the types of individuals we want to hang out with? What is the true nature of those business relationships: are they strong, affirming, made up of the kinds of interactions that will sustain us?

Here, too, we have a choice. At times we need to lose customers so that we can move on and become the kind of business we really want to be…

 

SiteCats has extraordinary clients who understand how to avoid being ‘average’.  If you like to become one, contact us through our form.

Photo Credit Flickr

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