Back in the 12th century, the siege engine reached its height of sophistication as an effective means of attacking and plundering foes. Large boulders, disease invested animals and flaming debris were hurled from long distances over castle walls by incredible machines.
Some people will stoop to any means to get noticed. That principle could well apply to the tactics of SEO (Search Engine Optimization) masters.
For years we have seen it lived out, as organizations discovered nefarious methods to rise in the Google rankings. Everyone knew it was happening, but there was no clear way to address it. Most of those ill-conceived efforts found their way to ruin when Penguin and Panda were unleashed on the world. (A thorough review of the fallout can be found in this article from seomoz.)
Web designers and their clients alike could have been getting inspiration lately from an unexpected source: Lego Land. Just a few months ago, there was an announcement that Lego was partnering with NASA to offer a design competition to inspire future aerospace engineers to build prototypes for air and space craft. Shortly after that piece of news, there came the story of a young woman who was chronicling her foot injury and eventual amputation of her leg. By profession an occupational therapist,
Today, there is no good excuse for having web pages that load at a snail’s pace. Users have increasingly higher expectations, and consider any load time of greater than 3 seconds to be slow.
To get a sense of where you stand today, you can take advantage of some free tools available to monitor site speeds: gtmetrix, site24x7 and edgecast to name a few. But knowing your loading time is only a starting point. There are numerous tricks to increase your speed score such as
One of the more challenging and dangerous methods of free climbing is a form called free soloing. Here, the climber attempts to scale a rock formation or even a skyscraper without ropes, harnesses or other protective equipment.
This method frees the climber of the constraints of extraneous gear, enabling them to move more quickly, and for some, to enjoy the adrenaline rush of ascending completely on their own.
On the down side, with no support of others and no safety equipment in place, minor mistakes or a slight change in climbing conditions can be deadly.
Oranges and apples together. Both are organic, which places them in a different category. You can get regular, chemically processed fruit at almost any store. Common fruit, by its nature is cheaper, more prevalent.
As we continually search for the new, for innovations to apply to our work, we can become distracted by our pursuits. Often the complex, the supposedly advanced applications can stifle our creativity and hinder our explorations. If we back off and relax, we can often find inspiration from unexpected resources.
I was reminded of this last week with the release of this wonderful video from the International Space Station.
Search Engine Optimization, at times with fits and starts, continues to evolve in a positive direction.
Some organizations speak dreamingly of SEO or Search Engine Optimization as if it were their best friend, their means of achieving happiness and fulfillment in their professional lives.
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