Most organizations recognize the need for technology: websites, mobile apps, email...and yet focusing solely on the "hard" components of technology, can lead to minimizing the importance of the soft side.
In this brief video, Austin Kleon tells how he learned that the art he "discovered" was in fact a variation of another artists work from more than 200 years ago.
He came to appreciate that there is no such thing as an original idea; and how we can make the greatest contributions in our work is to "steal like an artist" – figure out what are the very best ideas, and mold them into something better.
Back in the 12th century, the siege engine reached its height of sophistication as an effective means of attacking and plundering foes. Large boulders, disease invested animals and flaming debris were hurled from long distances over castle walls by incredible machines.
It was a technology imported from China where it had been invented centuries earlier. Trebuchets, as they are popularly known, replaced catapults, because of their superior performance. This particular siege engine applied such advanced engineering and design elements that they were able to fling objects more than three-times the distance of catapults.
Some people will stoop to any means to get noticed. That principle could well apply to the tactics of SEO (Search Engine Optimization) masters.
For years we have seen it lived out, as organizations discovered nefarious methods to rise in the Google rankings. Everyone knew it was happening, but there was no clear way to address it. Most of those ill-conceived efforts found their way to ruin when Penguin and Panda were unleashed on the world. (A thorough review of the fallout can be found in this article from seomoz.)