It was this video that was the inspiration for the title of this blog. It might sound unusual that someone would create a video of opening a box from Amazon, but that’s what an anonymous fan of Seth Godin has done.

He opens the box almost breathlessly, in awe and wonder of the art before him. Compared to the other boxes he has received in the mail, this one is truly memorable, a life experience.

The real story behind the video is that it is a testament to Godin and the type of work he creates. Godin is considered by many to be the world’s leading authority on marketing, and has once again demonstrated his ability to get noticed by delivering something remarkable to his followers.

For those of us that live in the technology space, this can be instructional in asking some questions:

• What does a 19 pound online presence look like?
• What is that remarkable content we can provide that sets us apart from the rest of the crowd?
• How do we make ourselves colorful and inviting, not garish and strident?
• How can we consistently over-deliver on what we promise?
• What can we start right now that moves us closer to where we want to be?

So, what other questions have I missed…

 

Photo Credit Flickr