In U.S. based firms, there can be an ongoing internal debate of whether they should utilize offshore development services. There are times when prospects, even clients voice concerns about who is doing their work, wondering if their information is secure.
You don’t need to search very long to find someone’s opinion on social media. In fact, we could probably say “enough already” for the overwhelming number of articles, blogs and feeds on the topic.
A lot of attention has been given to SEO (Search Engine Optimization) recently. With Google’s recent Penguin release, there is an increasing belief that SEO is dead.
A small nonprofit wanted a website to help promote their cause. After a brief search for a developer, they settled on someone to help with the design of the site. We’ll call him George. At the time, it seemed like a good idea to hire George: his price was really low because he could fit it in his schedule of other activities.
Best practices, standard methods, conventional wisdom: they all provide guidance for those of us working on the web. Whether we are designers, marketers or users, we all look for those implied protocols on how we should act and interact in the electronic world.
Seth Godin, regarded by many as the planet’s leading thinker on marketing, has popularized the expression “race to the bottom.” One of the ways this concept can be characterized is when individuals or organizations enter a new market and position themselves as the low cost provider.
Where do ideas come from? What is the source of our creative energy? What is it that inspires us to pursue remarkable work?
How many bottom lines can there be?
Until recently, most businesses would have argued that there is only one bottom line: profit. Imbedded into the fabric of the modern corporation has been the driving principle of maximizing profits first, and worrying about the other details later.
The latest count of the number of social media platforms available today is 211. Interestingly, there are also more than 250 apps to manage social media. With the staggering number of options, it is no wonder that many organizations ask where and how they should be making their social media investments, and what applications they should ignore.
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